Hi, I'm Unnimaya

 The difference between a Digital Marketing Consultant and a marketing agency is that a Digital Marketing Consultant provides a much more personal and flexible service. With a marketing agency, your marketing campaign may be handed over to a junior staff member. However, as the best Digital Marketing Consultant, I will work with you personally to gain a better understanding of the DNA of your brand. As a dedicated digital marketer, my main priority is to think on a much higher level by determining how your marketing budget is being wasted and precisely what marketing channels will bring you the highest ROI. Working on a 1 on 1 basis means that your marketing is not a “template,” but a custom-built engine for your marketing campaigns.

In the current market climate, it is no longer possible to simply “be online.” A professional digital marketer helps bridge the gap between your product and your potential customers.

  Firstly, it is a huge advantage if your consultant is familiar with the Thrissur demographic. They know exactly how to market to your community. We are not talking about “Keralites”; we are talking about specific areas of interest within Thrissur. By optimizing your Google Business Listing and SEO, I can ensure that your business is the “top choice” when a person within your area is searching for your services. It is a case of establishing your brand as a “community leader” while still utilizing world-class marketing strategies.

This is the most common question I get as a Digital Marketing Consultant. Marketing is a mix of “sprints” and “marathons.”

• The Sprint (Paid Ads): We can get leads in the first week of running a campaign on Meta and Google Ads
• The Marathon (SEO): We’re talking about getting on the first page of Google in 3-6 months.
  I offer transparent monthly reports to show you the needle moving in real-time, from website clicks to actual phone calls and conversions.

The digital world is constantly changing and updating its features almost every week. One of the most important parts of my role as a digital marketer is “future-proofing” your brand. I will not use “black-hat” tricks that will get your website banned in the future. Instead, I will use “white-hat” SEO and content that algorithms just adore. If Google changes its algorithm, I will change my strategy on the spot to keep your traffic consistent and your rankings intact.

Yes. Having a website without marketing is like having a beautiful billboard in the desert. It may be the best-looking billboard in the desert, but without people seeing it, it will not generate any money. I can evaluate your website to see why it is not ranking. I can evaluate your website’s “Content Strength” and develop a plan to drive quality traffic to your website.

The biggest advantage of hiring a Digital Marketing Consultant is the expertise and time saved for your business. Most business owners are experts in their own industry but may not have the time or expertise to stay abreast of the changing algorithms of Google and social media. As a professional digital marketer, I am aware of the trends in these areas so that you do not have to be. I will help you avoid the common error of investing money in ads that do not reach the intended audience. I will help you develop a professional plan of action so that your marketing efforts are not only organized but also goal-oriented, leading to increased brand awareness and a greater ROI.

While it is true that creating trust online is more than just creating an awesome website, it is also true that creating trust online is more than just being consistent and creating value for your online audience. A Digital Marketing Consultant will assist you in creating a voice that is trustworthy and genuine across the board. Instead of simply pushing for the sale of your product or service, a professional digital marketer will assist you in creating a community around your brand. This way, the online audience will be more likely to select your business compared to that of the competitor.

Social media should not be a standalone activity. A skilled digital marketer can use social media sites like Instagram, Facebook (Meta), LinkedIn, etc., to complement your marketing strategy. Instead of posting random pictures, I will develop a Content Calendar that aligns with your business objectives.

• Awareness Phase: Using Reels and educational-style carousels to raise awareness about your brand to new customers within the Thrissur area.
• Consideration Phase: Using “how-to” content and customer success stories to showcase your expertise.
• Decision Phase: Using Meta Ads to target users who have visited your site but haven’t contacted you yet.
  By directly linking social media to your website content, we are creating a “loop” that will ensure your brand is top of mind for your customers.

The issue with local SEO is that it enables your business to contact individuals who are in search of your services in your region during a specific time. With a Digital marketing consultant assisting you to tune your business to a local search engine, then this implies that your business will be ranked top in the list of search results when a person in your vicinity is in need of a service that your business is providing. Being a digital marketer myself, I have learned that local customers are usually the most significant customers to your business since they are willing to purchase your product at that given moment. Considering the local search strategy, you can overcome your local market first then proceed to dominate a bigger market.